Prudential Announces New Strategic Alliances
(13 February 2023, Hong Kong) Prudential Hong Kong Limited (“Prudential”) today announced new strategic partnerships with five leading companies in different industry sectors to significantly expand its ecosystem of wealth, health and protection solutions.
Prudential has an omnichannel strategy that encompasses both online and offline touchpoints to offer timely, easy-to-access and tailored insurance, wellness, plus other value-added products and services, to help customers achieve their health and wealth objectives.
At a ceremony, five key players in their respective areas of business – 10Life, AlipayHK, EC Healthcare, AWEsum Care and 11 SKIES, commemorated their partnership and collaboration with Prudential.
Lawrence Lam, Chief Executive Officer of Prudential Hong Kong Limited, said, “As a company that aims to help people get the most out of life, we understand every customer is unique with diverse needs to realise their life goals and dreams, whether big or small. By joining hands with other industry leaders to offer health, wealth and other products and services that matter most to our customers, we hope to help them achieve health and financial security through an omni-presence, no matter what life stage they are at.”
The five new strategic partnerships are in addition to the 20-plus existing ones within Prudential’s comprehensive ecosystem, which spans major consumer engagement touchpoints including personal care and healthcare, hospitality, retail, fitness and education, along with legacy planning and wealth management.
10Life
10Life is the leading independent insurance ratings and comparison platform in Hong Kong with over 1,000 insurance products from over 40 insurance companies. Customers will be able to obtain the information of Prudential products via the 10Life platform and enjoy a hassle-free purchase experience with seamless connectivity to Prudential’s online sales platform.
AlipayHK
AlipayHK is the leading electronic wallet covering over 100,000 local retail outlets and payment ecosystem with over 3.3 million of active users in Hong Kong. Under its partnership with AlipayHK, Prudential launched the “Prudential Mini App” on AlipayHK, the first such mini app by an insurer in the Hong Kong market, allowing customers to take out and pay for six selected Prudential general insurance products online anytime, anywhere.
EC Healthcare
As Hong Kong's largest non-hospital healthcare service provider, EC Healthcare leverages its digital expertise, customer-centric one-stop service model and multi-specialty healthcare ecosystem extending across a network of 154 service points to provide attainable, affordable and sustainable preventive and precision medicine.
Through this partnership, customers of Prudential can enjoy exclusive offers on bivalent vaccination service provided by EC Healthcare via its online reservation platform, along with many other healthcare services.
AWEsum Care
AWEsum by DocPro is a social enterprise that offers online Advance Care Planning (“ACP”), including will, enduring power of attorney, and advance directives, to help people make arrangements in advance for legacy and medical planning in case they are incapacitated and unable to make decisions due to illness. Prudential partners with AWEsum Care to offer customer discounts for arranging ACP documents to help ensure a worry-free retirement life. Prudential will also support AWEsum Care in hosting community awareness seminars and free ACP arrangements for the underprivileged communities.
11 SKIES
11 SKIES, located between Hong Kong International Airport and Hong Kong-Zhuhai-Macao Bridge, is Hong Kong’s largest retailtainment new landmark, and the first to combine wealth management and wellness services in one complete ecosystem for people in Hong Kong, Greater Bay Area and the rest of the world. It is home to Hong Kong’s largest indoor entertainment hub with eight world-class, first-in-Hong Kong attractions for all ages. Prudential will seek collaboration with 11 SKIES for customers in the Greater Bay Area in the future.
Lam added, “These partnerships mark a significant milestone for our ecosystem strategy to offer a best-in-class total customer experience, including relevant perks and benefits. We believe that by making health and financial security available at moments that matter most to our customers, we empower them to succeed in their wellbeing and protection journey and to get the most out of life.”
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