Prudential introduces a new round of support measures for Hong Kong citizens amid the pandemic

Offers HK$10,000 subsidy to individuals diagnosed with COVID-19 through the ‘Pulse by Prudential’ health and wellness app

(28 December 2020, Hong Kong) In light of the fourth wave of COVID-19 outbreak in the city, Prudential Hong Kong Limited (‘Prudential’) is setting aside HK$5 million for a ‘COVID-19 Caring Fund’ (the ‘Fund’), taking a step further to protect the health of Hong Kong citizens following its ‘Free COVID-19 Protection’ introduced earlier this year. Through the ‘Pulse by Prudential’ (‘Pulse’’) health and wellness app, this new initiative is set to offer additional support for individuals affected by COVID-19.

From today until 14 January 2021, all Hong Kong identity card holders aged 18 or above and residing in Hong Kong can register for the financial subsidy from Prudential “COVID-19 Caring Fund” through Pulse. Eligible registrant who is diagnosed with COVID-19 on or before 31 March 2021 can apply for a HK$ 10,000 subsidy to help relieve their financial stress.

The registration for the Fund is simple and easy. Simply download the Pulse app for free and register for an account with a Hong Kong mobile number, followed by submitting personal details required on the ‘COVID-19 Caring Fund’ registration page. An official email confirmation will be sent to the user upon successful registration.

Overview of ‘COVID-19 Caring Fund’ *

* The registration, application and approval of Prudential “COVID-19 Caring Fund” are subjected to terms and conditions. In case of disputes, Prudential Hong Kong Limited reserves all rights of final decision

“As the trusted partner in health and protection, Prudential is committed to safeguarding the health of Hong Kong people through our ‘We DO’ spirit. The uncertainties of the pandemic have impacted the day to day lives of many families, which can pose financial and mental burden on those who are unfortunately diagnosed with the virus. In response to this, Prudential is launching another round of supportive measures, the ‘COVID-19 Caring Fund’, to assist those who have been affected by the pandemic. We believe our continued support will help address their pressing needs. Prudential will fight alongside our community to ride through these difficult times.” said Derek Yung, Chief Executive Officer of Prudential Hong Kong Limited.

All-new Pulse in now available
Pulse is a digital health buddy on-the-go which offers health tips and real-time information for its users. The app has received an overwhelming response in Hong Kong since its launch in March, recording over 200,000 downloads within the first 24 hours of release and has over 500,000 downloads in Hong Kong as of today. It is available in 11 markets across Asia Pacific and has been downloaded for more than 14 million times since it was first launched in Malaysia in August 2019^[2].

Pulse was also upgraded last month and now has a refreshed look, new innovative features and activities, as well as up-to-date health information on a wide range of health topics. In addition to a series of exclusive online classes hosted by celebrated instructors, users can also check their skin health with the new AI-powered ‘Wrinkle Mirror’ by simply taking a selfie to check their facial fine lines.

For more details and terms & conditions of Prudential “COVID-19 Caring Fund”, please refer to our website https://pruhk.co/covid-e

Register ‘COVID-19 Caring Fund’ after logging in Pulse App.
Easy registration within a minute.

[1]. “COVID-19” refers to confirmed COVID-19 cases as defined by the World Health Organisation (“WHO”). The diagnosis must always be supported by a relevant test report. Clinical diagnosis alone does not meet this standard.

[2]. Following the launch in Malaysia in August 2019, Pulse is also available in other markets in Asia.

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About Pulse by Prudential

Pulse by Prudential is an all-in-one digital health app and the first-of-its-kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.

Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.

Since its launch, Pulse has been downloaded for more than 14 million times (as at December 2020) in Asia to date. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

For more information, and to download Pulse, log onto www.wedopulse.com.

About Prudential Hong Kong

Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance and employee benefits.

Prudential plc is an Asia-led portfolio of businesses focused on structural growth markets. The business helps people get the most out of life through life and health insurance, and retirement and asset management solutions. Prudential plc has 20 million customers and is listed on stock exchanges in London, Hong Kong, Singapore and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

Please visit www.prudential.com.hk for more information.