Prudential Hong Kong Tennis Open

Sport and community are vitally important to us. As the title sponsor of the Prudential Hong Kong Tennis Open, we aim to inspire people to adopt more active lifestyles.

A highlight of the week-long tournament is the “PHKTO Kids Fun Day”, where children enjoy meeting some of the world’s top tennis stars and can even try out the game with them. In the “CAN Challenge charity event”, world-class tennis players join community leaders and Hong Kong athletes to raise money for local tennis development.

To introduce tennis to the wider community and encourage young people to pick up a racquet, we have partnered with the Hong Kong Tennis Association (HKTA) to launch the “Let’s Serve” programme and provide a basic tennis experience to the school students.