Prudential Appoints Senior Leaders in Hong Kong: Tracy Leung joins as Chief Partnership Distribution Officer, and Ivan Choi as Chief Customer & Marketing Officer

(2 February 2024, Hong Kong) Prudential Hong Kong Limited (‘Prudential’) today announced the appointment of Tracy Leung as Chief Partnership Distribution Officer and Ivan Choi as Chief Customer & Marketing Officer, with both also becoming members of the Prudential Hong Kong Executive Committee, reporting to Hong Kong Chief Executive Officer Lawrence Lam.

In her role, Tracy has overall leadership and management responsibility for driving sales and growth of Prudential’s bancassurance, brokerage and high-net-worth (HNW) business. Through Prudential's partnership distribution channel, she will continue to strengthen the bancassurance and brokerage partnerships to maximise opportunities and explore options to expand new distribution capabilities with elite partners.

Tracy has over 25 years of industry experience including recent roles with Manulife as Chief Partnership Distribution Officer, Hong Kong and Macau, and Standard Chartered Bank Hong Kong as Head of Bancassurance. Her experience extends across the financial services sector, including retail banking, life and general insurance product development and channel management, as well as bancassurance and brokerage.

Ivan brings a deep and diverse range of experience to the role from the financial services and FMCG industries. Joining Prudential from AIA, he is responsible for leading Prudential’s brand, digital marketing, data analytics and customer experience management.

Over the past 13 years, Ivan has held senior roles at AIA’s global and Hong Kong offices, including Head of Marketing and Business Planning in Hong Kong, Regional Marketing Partner and Head of Insights and Customer Propositions. He also led strategy development and marketing for AIA Hong Kong’s wealth and pension products, and spearheaded region-wide customer experience transformation, marketing and customer insights, together with proposition innovation processes.

Lawrence Lam, Chief Executive Officer of Prudential, said: “I’m pleased to welcome Tracy and Ivan on board. Their wealth of experience and tremendous industry knowledge in their respective specialisations, along with proven tracks records for delivering results, make them both important additions to our leadership team. The appointments underscore our commitment to achieving sales excellence with Prudential’s bank partner, as well as driving Prudential’s innovation-led business strategy through our customer-centric approach.”

Tracy Leung, Chief Partnership Distribution Officer of Prudential, said: “I’ve seen in recent years how Prudential has really built up strong momentum in its bancassurance business and grown its broker networks, making it very much an industry leader in Hong Kong. It’s wonderful to now be part of it and I am eager to work with the team to deliver further growth, while supporting its diverse range of products and partnerships.”

Ivan Choi, Chief Customer & Marketing Officer of Prudential, said: “Prudential is known for actively listening to its customers and responding to their evolving needs with a variety of tailored health and wealth solutions. Building on the strong foundation laid by the team, I'm excited to spearhead the company’s marketing strategy and usher it in a new level of growth, while focusing on customer-centric solutions and expanding the brand’s footprint in both Hong Kong and the GBA.”

Tracy started in her role on 1 December 2023, while Ivan’s appointment was effective 18 December 2023.

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About Prudential Hong Kong Limited

Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance and employee benefits. In 2023, Prudential has established a branch of its Hong Kong business in Macau, offering life and health insurance solutions.

Please visit www.prudential.com.hk for more information.