Prudential debuts new mini app on AlipayHK

(7 December 2022, Hong Kong) Prudential Hong Kong Limited (” Prudential”) today announced a strategic partnership with AlipayHK to launch its “Prudential Mini App” on the AlipayHK app. It is the first such mini app by an insurer to be launched in the Hong Kong market.

Through the AlipayHK Application platform, customers can land on the “Prudential Mini App” provided by Prudential to purchase six selected Prudential general insurance products online anytime, anywhere. The first 3,000 eligible AlipayHK users¹ will be entitled to an exclusive “$1 Fly with PRU” offer upon successful registration to purchase travel insurance with just HK$1 to enjoy a vacation with peace of mind.

Starting from today, after clicking “Prudential” under Applications on the AlipayHK app homepage, users will be taken to PRUeShop, Prudential’s online sales channel, where they can purchase selected Prudential general insurance products and complete the transaction with AlipayHK in a seamless and easy way.

Limited offer of travel protection at HK$1^*

To celebrate this partnership, Prudential has launched its “$1 Fly with PRU” offer^*. During the promotion period from now until 20 December 2022, the first 3,000 eligible AlipayHK users will be rewarded with a Prudential insurance voucher valued at HK$166, on a first-come, first-served basis. Using the Prudential voucher for a purchase of PRUChoice Travel insurance in the mini app, eligible users just need to spend HK$1 to fully cover a 4-day trip in Asia. The voucher is also applicable for other selected Prudential general insurance products.

Priscilla Ng, Chief Marketing and Partnership Distribution Officer, Prudential Hong Kong Limited, said, “In view of the relaxation of the quarantine requirement, Hong Kong people’s desire to travel abroad has increased significantly. Prudential has always been at the forefront of the industry in technology innovation and application. We actively embrace the latest technology and integrate digital capabilities into our business. Today we are joining hands with AlipayHK for the first time to connect PRUeShop with AlipayHK and to launch our travel protection promotion. The partnership not only offers a seamless end-to-end digital experience to our customers, but also responds to the surging demand for travel protection.”

 “As a one-stop lifestyle platform, AlipayHK strives to provide users with diverse and high-quality services. Through its open platform, merchants can reach out to more potential customers with their products,” said Venetia Lee, General Manager of Ant Group Greater China International Business. “AlipayHK has been working closely with Prudential, and the launch of Prudential Mini App with AlipayHK will help users purchase insurance products. Coinciding with the relaxation of immigration and quarantine measures, we believe this partnership, together with AlipayHK’s cross-border payment services covering Japan, Korea and Singapore, will give Hong Kong people peace of mind on the move during their travel.”

Terms and conditions apply, please visit the official website of Prudential for more details.

^* The promotional offers and products mentioned above are provided by Prudential General Insurance Hong Kong Limited. AlipayHK does not conduct, participate in or advise any insurance business related activities. Prudential and AlipayHK reserve the final rights and decision in case of any disputes.

¹ Each AlipayHK user can only register and redeem the Prudential insurance voucher for once. Upon successful registration of voucher, AlipayHK will store the voucher in the AlipayHK app account of the eligible users on or before 31 December 2022. The voucher is valid until 15 January 2023 and applicable to the purchase of designated general insurance products underwritten by Prudential with single net purchase not less than HK$167.

Download AlipayHK app

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About Prudential Hong Kong Limited

Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance and employee benefits.

Prudential plc provides life and health insurance and asset management in 23 markets across Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business has more than 19 million life customers and is listed on stock exchanges in London, Hong Kong, Singapore and New York. It is also a constituent of the Hang Seng Composite Index.

Prudential is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

Please visit www.prudential.com.hk for more information.

About AlipayHK

The AlipayHK electronic wallet is operated by Alipay Financial Services (HK) Limited (Stored Value Facility Licence number: SVF0004) and regulated by the Hong Kong Monetary Authority. Alipay Payment Services (HK) Limited is a joint venture established by Ant Group, a parent company of “Alipay”, and the CK Hutchison Holding Limited, a multinational conglomerate spanning over 50 countries. For more information, please visit https://www.alipayhk.com.

Currently, over 100,000 local retail outlets support the AlipayHK electronic wallet for payment, covering large chain stores, convenient stores, supermarkets, fresh markets, restaurants and others. Features of the AlipayHK electronic wallet include transportation, cross-border payment, P2P transfer, Lucky Money, blockchain remittance, bill payment, Quick Reward Coupon eShop and Taobao payments, purchase of insurance products offered by third parties, e-coupons, etc, making Hong Kong residents’ lives more convenient by integrating mobile payment into daily lives.