Prudential teams up with seven local hospitals and medical institutions to forge patient-first healthcare network
(29 May 2024, Hong Kong) Prudential Hong Kong Limited (“Prudential”) today announced a new strategic collaboration with seven local hospitals and clinics to establish a patient-centric healthcare ecosystem in Hong Kong. This first-of-its-kind partnership optimises resource utilisation, professional expertise and complementary networks to deliver customers a seamless medical experience with more accessible and better-quality medical protection.
The alliance comprises clinics and hospitals in Hong Kong, which are Gleneagles Hospital Hong Kong in partnership with Chiron Medical Group, Hong Kong Baptist Hospital in partnership with Medicare Group, and Union Hospital in partnership with Total HealthCare Specialists Centre and Alliance Medical Centre.
Medical Expenses Direct Billing Service makes it easy for customers to plan medical expenses
Under this partnership, eligible customers who require surgical intervention after seeking treatment at designated clinics will be referred to the collaborating hospitals for follow-up care. The clinics will seek Prudential’s pre-approval for related medical costs and arrange the Medical Expenses Direct Billing Service on behalf of customers. Following the treatment, Prudential will directly settle the pre-approved medical expenses, making it easy for customers to manage their medical finances and alleviate cash-flow concerns.
In addition to one-stop services ranging from pre-operative consultation to inpatient care and more comprehensive support offered by medical partners, Prudential will also set up exclusive counters at partner clinics to provide customers with priority services and assistance.
The seven partner medical institutions have clinics across Hong Kong Island, Kowloon and the New Territories, allowing customers to choose different locations for medical services based on their needs. These hospital partners will also have dedicated teams to provide administrative support, while also offering more sophisticated and efficient healthcare services for Prudential customers during treatment.
Arjan Toor, CEO Health, Prudential plc, said: “Transforming our health business is central to our strategy as we recognise that customers are increasingly seeking not just healthcare, but quality affordable healthcare solutions. While customers understand the importance of their well-being, however, a significant portion of healthcare expenses is still paid out of pocket. Our aim is to help close this gap and make a positive difference in the lives of our customers by guiding them towards the right quality care. We are pleased to be working with these world-class hospitals and clinics, providing first-rate healthcare to our customers.”
Driven by a common goal to provide seamless medical experiences for customers, this partnership between Prudential and the collaborating medical institutions will enhance communication among different institutions, minimise administrative delays and streamline the claims process, thereby optimising the medical services and customer experience.
Candy Au Yeung, Chief Customer Operations and Health Officer, Prudential Hong Kong Limited, said: "We are pleased to collaborate with seven top-class medical institutions in Hong Kong to create a comprehensive patient-centric healthcare ecosystem. This partnership will enable Prudential’s Medical Expenses Direct Billing Service to benefit more customers, alleviating mental and financial pressure in the unfortunate event that they fall ill. Without being concerned about the claims process, clients can focus on therapy, recuperation and recovery. Prudential will continue to safeguard the health journeys ‘For Every Life, For Every Future’ while exploring further collaboration with medical partners.”
Dr Kenneth Tsang, Regional CEO, IHH Healthcare North Asia, and CEO, Gleneagles Hospital Hong Kong, said: "Gleneagles Hospital has been engaging in various strategic partnerships with a view towards offering excellent healthcare that meets patients’ needs. Through collaboration with the insurance industry, and with the support of our professional healthcare team, we strive to make quality private healthcare accessible to more people. Our partnership with Prudential is poised to create synergy which will foster the delivery of more personalised and seamless healthcare experience whilst offering patients greater peace of mind.”
Grace Wong, Director of Administration and Planning, Hong Kong Baptist Hospital, said: “Hong Kong Baptist Hospital is pleased to collaborate with Prudential Hong Kong in pursuance of quality and seamless medical services for serving patients more efficiently and conveniently. Recently, HKBH has been actively expanding the provision of ambulatory medical services to other areas in Hong Kong. In addition to our first ambulatory centre, HKBH Ambulatory Medical Centre (AMC) established in 2020 at Ngau Tau Kok, the forthcoming HKBH East Kowloon Medical Centre (EKMC) is another endeavor of the Hospital to serve the community. EKMC will cover a wide range of specialty clinics, a renal centre, a chemotherapy centre and more, and aims to commence operation from Q3 2024.”
Dr Yannie O.Y. Soo, Assistant Chief Hospital Manager, Union Hospital, emphasised Union Hospital’s commitment to providing healthcare solutions tailored to the unique needs of individuals. “‘Caring. Reliable. Empathetic.’ are the core values we always uphold. Through continuous innovation, we actively introduce personalised facilities to provide comprehensive, quality and easily accessible patient-centred healthcare services. Our partnership with Prudential not only offers our customers more convenient choices, but also simplifies patients’ admission and payment processes, allowing seamless care and a pleasant patient journey.”
Wallace Wong, CEO, Chiron Medical Group, said: "Chiron Medical aims to provide comprehensive multi-disciplinary treatment, ensuring that patients receive appropriate care and support at every stage, thus contributing to improve treatment outcomes and quality of life. We have forged a strong partnership with Gleneagles Hospital and will continue to collaborate, leveraging our distinct strengths. Furthermore, the collaboration between Chiron Medical, Gleneagles Hospital, and Prudential with direct payments will provide enhanced convenience and tailored services to our valued customers, further enriching their overall experience."
Grace Chan, CEO, Medicare Group, said: "Medicare Group is honored to collaborate with seven medical institutions and insurer in Hong Kong to create a patient-centered comprehensive healthcare ecosystem. Since Medicare Group was established in 2013, it has grown from a small local clinic to a medical group that provides high-quality comprehensive medical services. Our guiding principles of 'Empathy, Compassion, and Professionalism' have been integral to our success and align perfectly with the patient-centered approach of this project. As the saying goes, 'Many hands make light work.' Through this collaboration, Medicare Group hopes to achieve closer cooperation with other top medical institutions in Hong Kong, complementing each other's strengths and weaknesses, and continuously improving the healthcare services in Hong Kong to meet the rapid changes of the new era."
Gabriel Lee, Managing Director, Total HealthCare Specialists Centre, said: “Established by Hong Kong Ferry Group, a member of the Henderson Land Group, Total HealthCare Specialists Centre is honoured to be recognised by Prudential to participate in this strategic partnership. It creates a seamless medical experience which has always been appreciated by all. We believe this collaboration will empower the business footprint of Total HealthCare Specialists Centre in the Greater Bay Area, safeguarding the health of a broader population.”
Suki Fung, Manager, Alliance Medical Centre, said: “Alliance Medical Centre has been collaborating with various stakeholders in the medical field to provide specialist medical services to our patients. We trust that the current collaboration will further enhance their experiences.”
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About Prudential Hong Kong Limited
Prudential has been serving the people of Hong Kong since 1964. Through Prudential Hong Kong Limited and Prudential General Insurance Hong Kong Limited, we provide a range of financial planning services and products including individual life insurance, investment-linked insurance, retirement solutions, health and medical protection, general insurance, and employee benefits to protect over 1.3 million customers in Hong Kong. In 2023, Prudential established its Macau branch to offer health insurance and financial solutions for the Macau community, completing its footprint in the Greater Bay Area.
Please visit www.prudential.com.hk for more information.
